Atlantic Yachts enlists Rolls-Royce to help meet global demand for Megayachts

    
Wednesday, 30 July 2008

To help meet excess demand at the high-end of European megayacht market, Rolls-Royce Marine has been contracted by a consortium of American shipbuilders led by Atlantic Yachts and its CEO Paul Madden, the former North American representative for Blohm+Voss.

The US-built megayachts will be European-designed and engineered. With the Dollar-Euro advantage, combined with US shipyard capacities, the megayachts are expected to cost one-third less, and can be delivered in half the time as comparable European-built megayachts.

“Our core management are being recruited from the top European shipyards, and we enlist sub-contractors from both sides of the Atlantic,” reports CEO Paul Madden. “This is a classic technology and design transfer from Europe to the US, where we currently have a significant advantage in the manufacture of sophisticated equipment, such as large steel motor yachts. We are using the same shipyards that build the next-generation US Navy ships.”

Rolls-Royce Marine is working in concert with several top European yacht designers, providing engineering and integrated power, propulsion and stability systems on all of Atlantic’s US-built yachts. Rolls-Royce’s Marine Division provides engineering and equipment on 20,000 commercial and naval vessels operating around the world, ranging from nuclear submarines to megayachts. They also provide ongoing warranty and unparalleled service from Rolls-Royce’s 40 offices in 30 countries.

The venture plans to deliver a maximum of 2 megayachts per year. The company does not advertise. “We only deal directly with owners and their designers and technical teams,” states Madden. “We are only taking on a few orders, so we don’t need to make a lot of noise.”

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